* Optimise your website’s advertising space and measure the effectiveness of ads
* Increase the value of your website traffic
* Access Insta Ideal Solutions network of leading brand advertisers and build profitable partnerships.

Insta Ideal Solutions has redefined and developed its product offering and image to address the growing demand for performance-based, online marketing.

The product range caters to advertisers and publishers who are looking to fully exploit the various marketing and advertising opportunities presented by the internet. Insta Ideal Solutions range of digital marketing solutions accommodates advertisers across multiple industry sectors whether they are looking to generate increased brand awareness or drive direct response in the form of clicks, sales or registrations.

Advertisers are shifting large portions of their budgets online in response to the ever increasing amounts of media time that consumers are spending on the internet. Leading advertising forecaster, ZenithOptimedia noted in a recent quarterly spending report: "Internet ad spend will grow 28.2 percent in 2007, while the rest of the market grows 3.9 percent.”

The newly branded range includes:

The revamped product range represents an expanded portfolio for Insta Ideal Solutions which has grown from an affiliate marketing specialist to a digital marketing services company delivering brand marketing and direct response campaigns online.

Affiliate network

Long-term partnerships between advertisers and publishers. Publishers are paid a commission by an advertiser when advertising on their website results in an actual sale or registration for the advertiser.

Campaign network

Short-term activity with pre-defined deliverables. Insta Ideal Solutions will create a bespoke network of targeted publisher sites to meet the advertiser’s specific objectives.

Ad network

A plug and play network with extensive reach. An advertiser ‘plugs’ into the existing network of publisher sites and ads are rotated across the network reaching a wide target audience.

Pay-per call network

Advertisers can use the reach of the internet to drive sales and registrations over the phone. Insta Ideal Solutions allows publishers to easily promote more complex products and services on their website and receive a commission for phone calls generated.

Marketing interface

A tracking and ad serving interface. Advertisers and publishers can track, analyse and optimise the performance of all online marketing activity (advertisers) or advertising carried on their website (publishers).

“Digital is becoming mainstream with online advertising now accounting for a larger percentage of total advertising spend. The appeal of the Internet is that it can reach a mass audience as well targeting smaller niche audiences but most importantly and uniquely its success in doing both can be tracked and measured.We wanted to underline this metrics-based approach in our own positioning and product portfolio and also respond to the fact that marketing online is now as much about branding as it is about generating sales. The new product names are designed to speak the language of modern marketers and simplify the process of advertising on the Internet.